Recording user actions beyond page views as named events with parameters: clicks, video plays, form starts, purchases. GA4 is built entirely on events, and ad platform pixels fire standard and custom events that become conversion actions and optimization goals.
Related terms
Cite this entry:
Agency Echelon. "Event Tracking." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/event-tracking/