Restricting delivery to users in specified places: countries, regions, cities, postal codes, or radii around a point. Location is inferred from IP address, GPS (with permission), and declared data, and accuracy ranges from reliable at the country level to unreliable below the city level on desktop. Geofencing is the fine-grained mobile version.
Related terms
Cite this entry:
Agency Echelon. "Geotargeting." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/geotargeting/