Reference / Glossary / Targeting and data
Household Targeting
Targeting and frequency capping at the level of the home rather than the individual, based on the IP address and device graph of a residence. Household is the working unit of connected TV advertising, where one screen serves several people and the individual is unknown.
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Cite this entry:
Agency Echelon. "Household Targeting." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/household-targeting/