Assigning an app install to the ad click or view that preceded it, within a lookback window, done by an MMP matching device identifiers or, on iOS, through SKAdNetwork postbacks. View-through install attribution is the most inflated metric in mobile marketing.
Related terms
Cite this entry:
Agency Echelon. "Install Attribution." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/install-attribution/