Reference / Glossary / Infrastructure and standards
Line Item
The unit of a programmatic or ad server campaign that holds targeting, budget, bid, creative, and flight: an insertion order contains line items, a line item contains creatives. Reporting and troubleshooting happen at the line item level.
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Cite this entry:
Agency Echelon. "Line Item." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/line-item/