Software for owned and earned marketing: CRM, email, marketing automation, CDPs, analytics, content management, personalization. Martech and ad tech overlap at the CDP and the clean room, where first-party data flows into paid media.
Related terms
Cite this entry:
Agency Echelon. "Martech." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/martech/