An in-app layer that manages multiple ad networks and exchanges competing for an app's inventory, through waterfall ordering or in-app bidding. AppLovin MAX, Google AdMob, Unity LevelPlay, and ironSource are the major mediation platforms.
Related terms
Cite this entry:
Agency Echelon. "Mediation." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/mediation/