Reference / Glossary / Measurement
Modeled Conversions
Conversions a platform estimates statistically to fill gaps where it cannot observe them: consent denied, browser restrictions, iOS. Google, Meta, and others report modeled and observed conversions together, and the modeled share is now material in most accounts. Modeling is reasonable in aggregate and unverifiable in detail.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Modeled Conversions." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/modeled-conversions/