A loyalty measure derived from one question: how likely are you to recommend this to a friend, on a scale of 0 to 10. Promoters (9 to 10) minus detractors (0 to 6) gives the score. NPS is a customer metric rather than an advertising one, but appears in advertising dashboards as a proxy for brand health.
Related terms
Cite this entry:
Agency Echelon. "Net Promoter Score." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/net-promoter-score/