The percentage of a population watching a program, measured by Nielsen's panel and, increasingly, big data from set-top boxes and smart TVs. Households using television (HUT) and persons using television (PUT) are the totals; share is a program's rating divided by HUT. Nielsen ONE, launched in 2022, merges linear and streaming into one measure.
Cite this entry:
Agency Echelon. "Nielsen Rating." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/nielsen-rating/