Reference / Glossary / Measurement
Relevance Diagnostics
Also: Quality ranking; Engagement rate ranking
Meta's three rankings of an ad against competitors for the same audience: quality, engagement rate, and conversion rate, each reported as above average, average, or below. Low rankings indicate creative or audience problems and raise costs through the auction.
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Cite this entry:
Agency Echelon. "Relevance Diagnostics." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/relevance-diagnostics/