Agency Echelon
EN
Reference

Reference / Glossary / Measurement

Repeat Purchase Rate

The share of customers who buy again within a period. It determines whether an advertiser can afford to lose money on first purchase and is the input LTV models depend on most.

Related terms

Cite this entry: Agency Echelon. "Repeat Purchase Rate." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/repeat-purchase-rate/

Reference

A reference library for digital advertising, written and reviewed by the Agency Echelon team. Free to read. No advertising, no sponsorship, no affiliate links, no email gate.

Sections

Free tools and registers

Machine access

Reviewed September 23, 2026. Reference text is licensed CC BY 4.0. Privacy