Reference / Glossary / Measurement
Sales Lift
The increase in sales attributable to a campaign, measured by comparing exposed and unexposed groups or test and control markets against purchase data from retailers, credit card panels, or the advertiser's own records. Sales lift studies are the outcome measure for CPG and retail advertising.
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Cite this entry:
Agency Echelon. "Sales Lift." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/sales-lift/