Reference / Glossary / Measurement
Share of Search
A brand's share of search volume within its category, proposed as a leading indicator of market share. Share of search is measured from Google Trends or search tool data and used as a cheap brand-health proxy between surveys.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Share of Search." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/share-of-search/