Apple's privacy-preserving attribution framework for iOS app installs and post-install events: the device reports the winning ad network to Apple, which sends the advertiser a delayed, aggregated, and partly randomized postback with limited conversion detail. SKAN 4 added multiple postbacks and coarse values. AdAttributionKit, introduced in 2024, is its successor and also covers alternative app marketplaces.
Cite this entry:
Agency Echelon. "SKAdNetwork." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/skadnetwork/