The predefined event names a platform's pixel recognizes and can optimize toward: ViewContent, AddToCart, InitiateCheckout, Purchase, Lead, CompleteRegistration on Meta, and similar sets on TikTok, Pinterest, and Snap. Custom events can be tracked but need custom conversions to be used for optimization.
Related terms
Cite this entry:
Agency Echelon. "Standard Events." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/standard-events/