The measures subscription businesses plan advertising against: monthly recurring revenue, average revenue per user, churn rate, and trial-to-paid conversion. Subscription advertisers optimize to predicted LTV rather than first payment and treat churn as the denominator of every acquisition decision.
Related terms
Cite this entry:
Agency Echelon. "Subscription Metrics." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/subscription-metrics/