Reference / Glossary / Measurement
Vanity Metric
A number that looks good and changes no decision: impressions without reach, clicks without conversions, followers, likes. Vanity metrics are what platform dashboards lead with and what reporting should demote.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Vanity Metric." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/vanity-metric/