A conversion credited to an ad the user saw but did not click, within the view attribution window. View-through captures real influence for display and video and is also the easiest metric to inflate, since a large enough reach campaign will be seen by many people who were going to convert anyway. Treat platform view-through counts as an upper bound and validate with a Holdout.
Related terms
Cite this entry:
Agency Echelon. "View-Through Conversion." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/view-through-conversion/