Reference / Glossary / Measurement
Win Rate
The share of bid requests a DSP bids on that it wins. Win rate falls as bids drop and rises as they climb; a very high win rate suggests overbidding and a very low one suggests the campaign will not deliver. It is the primary lever for diagnosing programmatic pacing.
Related terms
Cite this entry:
Agency Echelon. "Win Rate." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/win-rate/