LinkedIn sponsored content costs $30 to $45 per thousand impressions, $5 to $9 per click, and $50 to $150 per lead through lead gen forms, with enterprise targeting above that. The minimum daily budget is $10. It is the most expensive major platform per impression and often the cheapest per qualified B2B opportunity.
What moves it
Price follows targeting precision: senior titles at large companies in competitive industries cost the most. Document ads, thought leader ads, and video have shifted engagement costs in recent years. Compare LinkedIn on cost per opportunity, never on CPM.
LinkedIn benchmarks, September 17, 2026
| Average CPM | $30 to $45 |
| Average CPC | $5 to $9; $10 or more for senior titles in competitive industries |
| Average CTR | 0.4 to 0.7 percent for sponsored content |
| Cost per lead (Lead Gen Forms) | $50 to $150 typical; higher for enterprise targeting |
Sources and every other channel: LinkedIn benchmarks.
Run your own numbers with the CPA and ROAS calculator.
Cite this page:
Agency Echelon. "How much do LinkedIn ads cost?" Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/questions/how-much-do-linkedin-ads-cost/