Typical LinkedIn cost and performance ranges for a US-weighted, cross-industry account, assembled from the published studies listed below. A benchmark says whether your number is unusual; whether it is good depends on margin, deal size, and what counts as a conversion.
| Metric | Typical range |
|---|---|
| Average CPM | $30 to $45 |
| Average CPC | $5 to $9; $10 or more for senior titles in competitive industries |
| Average CTR | 0.4 to 0.7 percent for sponsored content |
| Cost per lead (Lead Gen Forms) | $50 to $150 typical; higher for enterprise targeting |
Agency-reported ranges; LinkedIn does not publish official benchmarks.
Sources
Related questions
Platform profile: LinkedIn Ads.
Definitions: measurement terms. Calculators: CPM, CPA, ROAS, and more.
Cite this page:
Agency Echelon. "LinkedIn benchmarks 2026." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/benchmarks/linkedin/