Templates
Working documents from a media practice, shown in full on the page and downloadable as CSV. No email address required.
- Media plan template
- A flowchart-style media plan: one row per line, with channel, platform, placement, audience, format, dates, rate type, rate, units, cost, and expected delivery. Add columns for actuals when the campaign runs.
- Campaign naming convention
- A structure for campaign, ad set, and ad names that encodes what reporting needs. Segments are separated by underscores; keep every value from a controlled list.
- Campaign launch QA checklist
- The checks to run before and within the first hour of launch. Copy it into a ticket per campaign.
- Media RFP question list
- Questions to send publishers and vendors with a media brief. The answers make proposals comparable.
- Measurement plan template
- One row per objective, with the metric, source, target, and the test that validates it. Agreed before launch, referenced in every report.