A flowchart-style media plan: one row per line, with channel, platform, placement, audience, format, dates, rate type, rate, units, cost, and expected delivery. Add columns for actuals when the campaign runs.
Download as CSV (opens in Excel, Google Sheets, or Numbers). Text is CC BY 4.0; use it however you like.
| Channel | Platform | Placement or tactic | Audience | Format | Start | End | Rate type | Rate | Units (impressions, clicks, GRPs) | Cost | Est. reach | Est. frequency | KPI | Target | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Search | Google Ads | Brand and non-brand search | In-market, US | RSA + assets | 2026-10-01 | 2026-12-31 | CPC | $3.50 | 85,000 clicks | $297,500 | CPL | $70 | |||
| Social | Meta | Advantage+ sales | Broad + customer signals | Video, static, carousel | 2026-10-01 | 2026-12-31 | CPM | $14.00 | 21,400,000 imps | $300,000 | 6,500,000 | 3.3 | ROAS | 3.0x | |
| Video | YouTube | Skippable in-stream | Affinity + custom segments | 15s, 30s | 2026-10-15 | 2026-12-15 | CPV | $0.06 | 2,500,000 views | $150,000 | View rate | 25% | |||
| CTV | The Trade Desk | Premium CTV PMP | Household, HHI 100k+ | 30s | 2026-11-01 | 2026-12-24 | CPM | $32.00 | 4,700,000 imps | $150,400 | 1,800,000 | 2.6 | Reach | 1.5M HH |
Related: practice terms in the glossary.