Typical Audio and podcasts cost and performance ranges for a US-weighted, cross-industry account, assembled from the published studies listed below. A benchmark says whether your number is unusual; whether it is good depends on margin, deal size, and what counts as a conversion.
| Metric | Typical range |
|---|---|
| Streaming audio CPM | $10 to $20 |
| Podcast CPM (host-read) | $18 to $30 for a 30-second read; $25 to $50 for 60 seconds on established shows |
| Podcast CPM (dynamically inserted) | $12 to $25 |
Sources
Related questions
Definitions: measurement terms. Calculators: CPM, CPA, ROAS, and more.
Cite this page:
Agency Echelon. "Audio and podcasts benchmarks 2026." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/benchmarks/audio-and-podcasts/