Typical Amazon Sponsored Products cost and performance ranges for a US-weighted, cross-industry account, assembled from the published studies listed below. A benchmark says whether your number is unusual; whether it is good depends on margin, deal size, and what counts as a conversion.
| Metric | Typical range |
|---|---|
| Average CPC | $0.90 to $1.50 blended; $2 or more in supplements, beauty, and electronics |
| ACoS | 25 to 35 percent typical; varies by margin and lifecycle stage |
| Conversion rate | 10 to 15 percent for Sponsored Products (Amazon's on-site conversion rates are far higher than off-site) |
Agency-reported ranges.
Sources
Platform profile: Amazon Ads.
Definitions: measurement terms. Calculators: CPM, CPA, ROAS, and more.
Cite this page:
Agency Echelon. "Amazon Sponsored Products benchmarks 2026." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/benchmarks/amazon-sponsored-products/