Typical Connected TV cost and performance ranges for a US-weighted, cross-industry account, assembled from the published studies listed below. A benchmark says whether your number is unusual; whether it is good depends on margin, deal size, and what counts as a conversion.
| Metric | Typical range |
|---|---|
| CPM | $20 to $45 programmatic; $35 to $65 for premium publisher direct and live sports higher still |
| Completion rate | 95 to 98 percent (non-skippable) |
Sources
Related questions
Definitions: measurement terms. Calculators: CPM, CPA, ROAS, and more.
Cite this page:
Agency Echelon. "Connected TV benchmarks 2026." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/benchmarks/connected-tv/