Typical Programmatic display and video cost and performance ranges for a US-weighted, cross-industry account, assembled from the published studies listed below. A benchmark says whether your number is unusual; whether it is good depends on margin, deal size, and what counts as a conversion.
| Metric | Typical range |
|---|---|
| Display CPM | $1 to $4 open auction; $5 to $15 on private marketplaces and premium publishers |
| Online video CPM | $10 to $25 |
| Native CPM | $3 to $10 |
| Viewability | 60 to 75 percent typical for display after optimization; 70 to 80 percent for video |
Sources
Related questions
Platform profile: Display & Video 360.
Definitions: measurement terms. Calculators: CPM, CPA, ROAS, and more.
Cite this page:
Agency Echelon. "Programmatic display and video benchmarks 2026." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/benchmarks/programmatic-display-and-video/