Typical TikTok cost and performance ranges for a US-weighted, cross-industry account, assembled from the published studies listed below. A benchmark says whether your number is unusual; whether it is good depends on margin, deal size, and what counts as a conversion.
| Metric | Typical range |
|---|---|
| Average CPM | $8 to $12 in the US; lower in most other markets |
| Average CPC | $0.50 to $1.50 |
| Average CTR | 0.8 to 1.5 percent |
Public TikTok benchmark studies vary widely; these ranges reflect agency-reported medians and should be treated as approximate.
Sources
Related questions
Platform profile: TikTok Ads.
Definitions: measurement terms. Calculators: CPM, CPA, ROAS, and more.
Cite this page:
Agency Echelon. "TikTok benchmarks 2026." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/benchmarks/tiktok/