Typical YouTube cost and performance ranges for a US-weighted, cross-industry account, assembled from the published studies listed below. A benchmark says whether your number is unusual; whether it is good depends on margin, deal size, and what counts as a conversion.
| Metric | Typical range |
|---|---|
| CPV (skippable in-stream) | $0.03 to $0.10 in most markets; higher for narrow audiences |
| CPM (non-skippable, bumper, Shorts) | $8 to $20 depending on targeting and reservation |
| View rate (skippable) | 15 to 35 percent; creative-dependent |
Sources
Related questions
Definitions: measurement terms. Calculators: CPM, CPA, ROAS, and more.
Cite this page:
Agency Echelon. "YouTube benchmarks 2026." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/benchmarks/youtube/