Where an ad appears on a results page. Google retired average position in 2019 in favor of top-of-page rate (share of impressions above organic results) and absolute-top rate (share in the first slot), because position numbers had become misleading as page layouts changed.
Related terms
Cite this entry:
Agency Echelon. "Ad Position." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ad-position/