Improving an app's organic visibility and conversion in the App Store and Google Play: title, keywords, screenshots, ratings, and metadata. ASO is to Apple Ads what SEO is to paid search, and the two share keyword research.
Related terms
Cite this entry:
Agency Echelon. "App Store Optimization." Agency Echelon Reference, reviewed October 2026. https://agencyechelon.com/reference/glossary/app-store-optimization/