Google and Microsoft search ads whose headline and landing page are generated from the advertiser's website content in response to queries the advertiser has not bid on. DSAs cover gaps in keyword coverage and generate new keyword candidates; they need tight negative keywords and page feed control.
Related terms
Cite this entry:
Agency Echelon. "Dynamic Search Ads." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/dynamic-search-ads/