AI-generated answers shown at the top of Google search results and in Google's AI Mode, and the equivalents in Bing Copilot and Perplexity. Ads began appearing within and beside these answers in 2024 and 2025. They reduce clicks on both organic and paid results for informational queries and are reshaping where search impressions occur.
Used in The Signal
Cite this entry:
Agency Echelon. "AI Overviews." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ai-overviews/