Amazon's clean room, which lets advertisers run SQL queries over event-level Amazon Ads signals (sponsored ads, DSP, streaming TV) and their own uploaded data, returning aggregated results. AMC supports custom attribution, path analysis, new-to-brand analysis, and audience creation for Amazon DSP.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Amazon Marketing Cloud." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/amazon-marketing-cloud/