Reference / Glossary / Infrastructure and standards
Retail Media
Also: Retail media network; Commerce media
Advertising sold by retailers on their own sites and apps and, increasingly, off-site using their shopper data: sponsored products, display, video, and in-store screens. Amazon Ads created the category; Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, and dozens of others followed. Retail media is the fastest-growing segment of digital advertising and is measured with closed-loop sales data that other channels cannot offer.
Used in The Signal
Cite this entry:
Agency Echelon. "Retail Media." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/retail-media/