A Google Ads and Microsoft Advertising report showing which competitors appeared in the same auctions, with their impression share, overlap rate, outranking share, and top-of-page rate. It is the main window into competitive activity in paid search.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Auction Insights." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/auction-insights/