Reference / Glossary / Targeting and data
Behavioral Targeting
Also: Interest targeting; Audience targeting
Selecting users based on their past actions: sites visited, content consumed, purchases, app usage. Behavioral segments are built by platforms from their own logs and by third parties from cookies and device IDs. The method is accurate inside walled gardens and increasingly coarse on the open web.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Behavioral Targeting." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/behavioral-targeting/