The match type that lets a keyword trigger ads on any query Google judges related, including synonyms, implied intent, and different word orders. Broad match with Smart Bidding is Google's recommended setup and the one that most needs negative keywords and search term monitoring.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Broad Match." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/broad-match/