Reference / Glossary / Measurement
Closed-Loop Measurement
Attribution in which the same party sees the ad exposure and the sale, so the two can be matched deterministically: retail media networks, Amazon, and any platform with its own checkout. Closed-loop reporting is more accurate than pixel-based attribution and just as self-interested.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Closed-Loop Measurement." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/closed-loop-measurement/