Reference / Glossary / Buying and pricing
Competitive Separation
A guarantee that a competitor's ad will not run in the same break or on the same page. Standard in television and requested in streaming and premium digital, harder to deliver in programmatic auctions where the seller does not know who else will win.
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Cite this entry:
Agency Echelon. "Competitive Separation." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/competitive-separation/