The cost of one gross rating point against a defined audience, the pricing unit of television. CPP times GRPs equals the cost of a schedule. It is compared across markets and dayparts, and it converts to CPM by dividing by the population of the target in thousands divided by 100.
Related terms
Cite this entry:
Agency Echelon. "CPP." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/cpp/