Cost per video view that ran to the end. CPCV is the honest unit for non-skippable and connected TV inventory, where completion is the norm, and a useful diagnostic on skippable inventory, where completion rate exposes creative that loses the audience.
Related terms
Cite this entry:
Agency Echelon. "CPCV." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/cpcv/