Conversions divided by clicks, sessions, or impressions, depending on the denominator in use. Platform-reported conversion rates usually use clicks; analytics tools usually use sessions; view-through models use impressions. The three are not comparable, and a conversion rate quoted without its denominator is not a number.
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Cite this entry:
Agency Echelon. "Conversion Rate." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/conversion-rate/