Reference / Glossary / Buying and pricing
Cost Per Thousand Reached
Also: CPP; Cost per point; Reach CPM
Media cost divided by unique people reached, per thousand, rather than per thousand impressions. Cost per point (CPP) is the television equivalent, the cost of one gross rating point. Reach-based pricing is used when the objective is coverage of an audience rather than volume of impressions.
Cite this entry:
Agency Echelon. "Cost Per Thousand Reached." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/cost-per-thousand-reached/