A CPM that varies impression by impression with the auction rather than being fixed for a placement. Every open auction and PMP buy is dCPM; the term is used in reporting to distinguish auction-priced lines from fixed-rate ones.
Related terms
Cite this entry:
Agency Echelon. "dCPM." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/dcpm/