Reference / Glossary / Measurement
In-Store Attribution
Also: Offline sales lift; Footfall attribution
Connecting advertising exposure to physical store visits and purchases, through location data, loyalty cards, credit card panels, or retailer data. Vendors include Foursquare (Placed), Cuebiq, and the retail media networks' own closed-loop measurement.
Related terms
Cite this entry:
Agency Echelon. "In-Store Attribution." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/in-store-attribution/