Google Ads' research tool showing search volume ranges, competition, and bid estimates for keywords. Volume figures are bucketed and blended across match types, so the tool is a guide to relative size rather than a count.
Related terms
Cite this entry:
Agency Echelon. "Keyword Planner." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/keyword-planner/