The page a user reaches after clicking an ad. Landing page quality is a component of Quality Score, a determinant of Conversion Rate, and the part of a campaign most often neglected because it is owned by a different team. Dedicated landing pages built for a campaign's promise almost always outperform sending traffic to a general site page.
Related terms
Used in The Signal
- Enrollment Marketing Has a Clock, Not Just a Funnel
- Google Is Migrating Your Search Campaigns This Month. Set the Baseline Before It Does.
- Landing Page Benchmarks Are a Comfort Blanket
- The Right Marketing Budget Is Not a Percentage
- Your Ad Copy Was Never the Real Creative Problem
- Your Google Grant Is $10,000 a Month. Most Nonprofits Spend $600 of It.
- Your Landing Page Is Killing More Campaigns Than Your Media
Cite this entry:
Agency Echelon. "Landing Page." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/landing-page/