Google's pay-per-lead ads for local service businesses (plumbers, lawyers, cleaners), shown above search results with a Google Guaranteed or Google Screened badge after background checks. LSAs are billed per lead rather than per click and disputed leads can be credited.
Related terms
Cite this entry:
Agency Echelon. "Local Services Ads." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/local-services-ads/